Rick Reynolds, LCSW
by Rick Reynolds, LCSW
Founder & President, Affair Recovery

Pimping Tenderness & Grooming Behaviors

Years ago, John entered my office requesting help for his dilemma: "Women are always coming on to me," he began, "and my wife is really upset about it. What can I do?"

Puzzled, I asked him to give me examples. I assured him I was better looking than him and didn't have the same problem. I said, "There must be something more going on."

John said, "Well, one woman came into my office today, kicked off her shoes, came behind my desk and began to give me a back rub."

"Really?" I replied, "Give me another example." "Well at the little league game on Saturday, I was sitting in the stands watching my son play when a woman came up and sat beside me. She gave me a great big hug and said she was counting the hours until she saw me at the game."

"Incredible," I responded, "I've been to a lot of little league games and I've never had that happen. Did you happen to know these women?"

I've always been amazed at how naïve people tend to be when it comes to the birds and the bees. It's as if they have no clue how things get started. Of course, John knew these women, but his blindness to his own behaviors continually put him at high risk for an affair. Upon further investigation, I discovered his secret: he was the master of compliments. John had an incredible photographic memory. Each day, he would go around the office and compliment the women on their dress. If they wore a new set of clothes, he noticed. If they changed anything about their hair, he made a comment. If they had a new set of earrings, he took note. Even if they changed the color of their nail polish, he'd point it out. I suspect that for most of these women, there had never been a man, including their own husbands, who had been so attentive to them. For that reason, John had a constant stream of women coming by his office or approaching him out in public.

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These behaviors are called grooming behaviors. They are words or actions that cause someone to be drawn to the person. For men, that behavior is what I call "pimping tenderness." It is a man's way of stirring emotion and affection in a woman in order to draw her attention. All a man has to do is feign interest, pay attention, give compliments, and know it or not, the game is on. For women, grooming behaviors may involve flirting or certain ways of dressing. "What's wrong with flirting?" some will ask. For a single person, there is nothing wrong with the dance of courtship between two interested people. But the man or woman who is committed to a spouse and displaying these grooming behaviors is literally playing with fire. Even if in the beginning of a playful encounter there is honestly no interest in the other person, the emotions generated by a flirty conversation may well lead to rogue desires that threaten to destroy the lives of many.

Below are a few examples of the types of grooming behaviors I see most frequently.

The Rescuer:

The Rescuer sees an opportunity to be overly concerned with a crisis or unmet need in a member of the opposite sex. This person will go out of their way to help them and save them from a situation they may not even know they need rescuing from. The Rescuer sees a need and seeks to meet that need for the purpose of drawing attention to themselves as a savior or hero.

The Protector:

The Protector generates feelings of safety and security in order to woo those around them. You may hear a protector say things like, "I would never let someone treat you like that," "I can't believe someone would do that to you," and "How could anyone ever do that to someone as sweet as you?" The Protector assumes a role they've not been given in order to win affection and admiration.

The Flirter:

The Flirter seeks any and every opportunity to affirm, encourage, and flirt with others. This person looks for insecurities with an awareness of their ability to take that insecurity and affirm its counterpart. The Flirter loves to be in the right place at the right time in order to create feelings of security and to make the other person feel "special." They like to use statements like, "As beautiful as you are, I'm just not sure how that would ever be a problem."

The Complimenter:

This person is like John in my opening example. He or she notices, with impeccable awareness, new clothes, talents, or any changes in jewelry or hair style. The Complimenter is extremely observant and seeks to affirm through conversational applause. They also seek to utilize empathetic validation, showing care and concern for what others have or are currently enduring in order to show themselves to be a safe place for validation and safety.

The Revealer:

The Revealer loves to share secrets or create an air of emotional intimacy with their revelations. We often see this type of grooming behavior with old flames from years past. From a Revealer, you'll hear things like, "I always had a secret crush on you," or "I never told you this, but you always made me feel special." The Revealer looks to unleash hidden feelings of affection in order to tap into attachment bonds from years earlier. This person also likes to tell secrets about themselves to create a perceived vulnerability. This creates short-term trust and intimacy.

The Encourager:

The Encourager seeks to find any opportunity to build up members of the opposite sex as a type of manipulation. From affirmation to simple praise, their desire is to shift the person's focus from their own success to the Enoucrager. It's also an attempt to establish a bond which drives that person to continually seek out the Encourager whenever they need a boost in self-esteem. While meeting the short-term needs of each party, the Encourager also lays groundwork for the future intimacy that will continue to be reestablished each time encouragement or validation is needed.

Are Grooming Behaviors Harming Your Relationship?

Couples recovering from the betrayal of infidelity need a culture of safety in order for healing and re-engagement to begin. Creating that environment requires effort on the parts of both spouses. Examine how you interact with other people. You may be totally unaware of the existence of high-risk, grooming behaviors. If you are unsure if you display any of these grooming behaviors, then ask your mate to point out anything they perceive as risky.

Most people tend to get defensive if their mate shares they are witnessing risky or grooming behaviors. That's because we tend to judge ourselves by our intentions, and we judge others by our actions. Since we don't feel we have corrupt intentions when interacting with others, it seems "harmless" to us to be showing a desire for connection with others. After all, you're "just friends." The danger lies in the probability of the positive attention you receive in return for these grooming behaviors catching you by surprise and stirring rogue desires in either person. At the very least, risky behaviors can leave the other mate feeling unsafe and uncared for.

My friend's wife described this feeling succinctly. They were grocery shopping when a tall, gorgeous blonde seemed to stride past them at the turn of every aisle. The wife didn't say a word to her husband as he continued to gawk at the woman. When they finally made it to the car, she said to him, "I saw you staring at a tall, blonde woman in the produce section."

The husband had learned in recovery not to get defensive or try to cover his tracks, so he replied, "Yeah, and in the dairy and meat sections too." He was waiting for the lecture, for the yelling, for the scene, but what his wife did instead crushed his spirit.

She looked up at him and replied with an air of defeat, "I wish you would save some of those looks for me."

Those who are in the habit of displaying these grooming behaviors, be willing to lay down your perceived rights for the sake of the relationship. This may include your perceived right to flirt, encourage, compliment, or even to get your legitimate needs met in an illegitimate way with members of the opposite gender. You may feel your mate needs to "get over it" and that this is just how you are. Perhaps, instead, we need to grow in our capacity to love and learn to care about both the feelings we may be creating in our mate and the feelings we may be stirring in ourselves and others. Just because it's the way you've always done things or the way you've always been does NOT make it a safe, loving, or appropriate act.

If you'd like help learning how to protect your relationship or you wish you could better understand how you got to this place in the first place, join us at an EMS Weekend. You won't leave the same person!

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Describes my husband to a T

Almost every scenario you describe was my husband before his affair. He was always every women's best friend. All our friends would say " oh that's just Stuart. He's the biggest flirt but he's harmless". For years I put up with this behavior often telling him how I felt and that it was inappropriate for a married man but he always just said don't be silly everyone knows I don't mean it. Well then he did it to his AP when he worked with her on a work project but only this woman gave it back to him and then more and he didn't say no. When I first discovered the affair I told him that he flirted just like always only this one called him on it! And he agreed. Now we are in recovery and he has revealed that now he knows the way he was before was wrong. He has apologized to me for the years of bad behavior and vows to change. And I have witnessed how careful he is now with other women and not trying to give them the wrong idea. Thank you for another great article.

Nailed it!

This is exactly my husband. Noticing every woman's new hairstyle. Trying to protect and help every damsel that crosses his path. It used to be funny the way other women would seek him out at neighborhood functions. I do wish he would act as interested in me when we are in public. He has always ignored me and laid the charm on my friends. He is complementary to me in private but never acts like I matter in group situations. Thank you for another spot on article. Very timely and helpful!

Sigh, so much truth

Sigh, so much truth

Women Do It Too

Women do similar behaviors too. They may be slightly different than men, but evoke similar responses. My wife has to be the life of the party. Boasts that she's acting so funny, people asked her if she needs a ride even though she wasn't drinking (much). Sing loud, get up on stage and dance, kind of exhibitionist. "I just love to have fun and laugh with people...that's how I am and have always been!" Even after it went too far into a full affair with an old boyfriend, she still doesn't get it. Feeling hopeless.

She Gets It

She gets it. She just doesn't want you to know she gets it because that would make her accountable to you for her behavior.

I can't "get over it"

About a year and a half ago, one of my husbands employees was killed in a collision. My husband took it upon himself to stand watch 24/7 over the "bereaving" wife and the two children who lost their father. The now widow, had been seeking a divorce from the man who accidentally died. Come to find out. This woman began sending my husband nude photos of herself, calling "needing" him to drop everything and come help her. I did not find these things out until I snooped our cell phone records. Finding out that my husband was spending an untold amount of time on the phone with her. He would call her within minutes of leaving our home - headed to work. It turns out, he had a special ring tone for her and would hand carry financial papers to her even though she lived 2 hours away. He went to her daughters band concerts, and never once invited me to go. All of this while my father was extremely ill with a sudden illness and ended up passing away. I went through that alone. Had I not snooped and found out all of these things, who knows what would have happened? To this day, my husband denies any wrong doing. Now he emails with another person from work, who happens to be a female. He says they are friends and talk about football scores and make little bets on the weekends games. I can't get him to answer a text or a call from me, but I see on the phone bills (yes, I looked again, because I just "felt" like something was going on). He used to have lunch bills on our bank statement that definitely were in the amount of enough for two people. I asked about it, he looked like a deer in the headlights. But from that point forward, I see he just takes out extra cash and the only debit charges are for gas and things like that. But now, I see he has been going one or twice a week to a little town that is about 45 min away. Once again, fuel purchases or 7 dollars or so at a convenience store in that other town. When I ask - he responds that I am just a snoop and if I did not snoop around, everything would be find. That when I snoop, my imagination just makes things up and that I have lost my mind. So what do I do??? I have stopped saying anything about it, but I am building up such resentment. We have been married 28 years - but I would rather be alone than have a husband who thinks these actions are okay. He is definitely a "rescuer"...has to save the world and every damsel that needs him. Our three children are all in college, two of them are going to school in town so they live at home. I am in full-time graduate school and I work full time. He blames our "distance" on the fact that I am always doing school work. Truthfully, it is my escape from the torment I feel when I think about his actions. The only time I get to have a conversation with him is when he is watching football or Fox news. And these are not quality conversations. I am a very lonely wife. He makes fun of me, I have a habit of tapping my toes and he really bugs me about it. I'm just so overwhelmed by this whole things and the distrust that I feel. I honestly trust my gut instincts. They have NEVER been wrong. Do I just end this marriage? I can stand the lies.

3 years ago

It seems that nobody ever replied to your post . I think it's because people don't realize that there's replies even further down the page because most anybody who reads these will reply especially if they're active in either side of recovery . So I hope you don't think people didn't care .

Nonetheless So what ever happened? What did you do?

He wasn't always "that way"

Nearly 2 years after the day my husband said he wanted a divorce and 8 months after he finally moved in with the AP that he denied he had (interesting you would move in with a girlfriend who wasn't your girlfriend the day before. What a leap!) my head is coming out of the fog and I'm realizing how much my husband had slipped down the slippery slope long before he fell full force into an all out EA and then it became a physical thing and then he was out the door having memorized a nice little laundry list of reasons of why he should be justified in dumping me and his lover leaving her husband and finding the greener grass on the other side. In the first years of our marriage we had a lot of healthy boundaries in place. Some modern folks might find them too much but both of us had come from bad first marriages having been cheated on and we were determined to get this right. We didn't ride or gives rides to the opposite sex alone. We didn't give hugs to the opposite sex or indulge in patting, or rubbing arms with, intentionally of the opposite sex or haveopposite sex friendships. You get the drift. We had no secrets. But in the last few years, I'd say 4 or so, during which time I went back to work after being a stay at home mom, my husband starting telling me he had friends at work who were ladies. He would also mention that the cafeteria women would tell him he was such a flirt. He had never been one so I just thought it was strange. Somewhere deep down it bothered me but he was always saying how he liked that I wasn't the jealous kind, jealous over nothing, so I could never find a way to tell him what bothered me. One day I gave a young guy a ride home. He could have been my son but I wanted my husband to know so I told him. He told me it was fine that he wasn't bothered by it, that he'd give a woman a ride home from work too. I felt like we had a lot of trust built up but there was that tiny thing in me, that misgiving. I also noticed he no longer paid attention if I wore a new outfit or wolf whistled when I got all fixed up like he did in our first years of marriage. The hand writing was on the wall, I can see it clearly now, a long time ago. Some of it I saw back then, like that he was no longer attracted to me. Even if I had seen it I don't know how much I could have done about it. He always refused to go to a pastor, counselor, read a book, watch a video or even talk in depth with me. 16 years of my life gone, no regrets in many ways. He was the love if my life. But now I have to find a way to gather the shattered pieces of my kids' and my hearts and figure out how to reassemble or lives into soon something new and move on!

Anything new?

It seems that nobody ever replied to your post . I think it's because people don't realize that there are replies even further down the page because most anybody who reads these will reply - especially if they're active in either side of recovery . So I hope you don't think people didn't care .

I am a betrayed husband and my wife has left me and file for divorce. Oddly she still secretly sneaking around to see and have sex with her married AP. You have to know that it's not about you regardless of what they claim or even what you feel. I'm sure that your marriage had struggles as every marriage does but there's never a reason to not communicate your needs oh, and there's never a reason to forsake your vows and cheat.

I'm sorry for your pain, believe me I understand it all too well.

Nonetheless, how are you doing? I hope you're tied into the AR community.

This is my husband! For our

This is my husband! For our 20 year relationship, no matter what I said I was wrong, he wasn't doing anything inappropriate. Finally, 10 days after our 18th anniversary he confessed he was in love with someone else and wanted to leave me and our 5 kids. By going through the AR programs he confessed to 12 AP and other sexual activities during our entire marriage and realized his pattern and is becoming a different man. I had NO idea who he was outside our home. AR has saved my life. Thanks for another great article, as disgusting as this behavior is.

I am uncomfortable whenever

I am uncomfortable whenever we start talking about the “way a woman dresses.” This has been used against rape victims. In addition, some men like their wives to dress sexy. Just don’t.

What a great article this is!

What a great article this is! Hit the nail squarely on the head. I can see how each of these can lead someone to develop feelings for someone. Thanks for pointing these out!

Extremely insightful article

I’ve always known there are what a person may seem as “harmless” when in reality it makes their mate feel unsafe. This article really thoughtfully explained why. We may not even see our behaviors unsafe but it’s time to pause and think of the other person, the one you love, to make sure they feel safe. Thank you so much.

Just being nice

My soon to be ex did this for all of our 30 of marriage. He would always say he was just being nice. He would do all of this right in front of me. Always gaslighting and manipulative me after doing it. He knew what he was doing. He loves attention even if it’s someone who isn’t even his type. But everyone is his type if he can get any attention. Attention can be a smile or a laugh or a wink or a back rub. Many fights over this. Usually ending with him screaming fine I won’t talk to or be nice to anyone ever again while stomping off. With me left feeling like the crazy person. Am I just jealous? Did that not just happen? I’m sitting right here….left me with all kinds of insecurities, loss of respect for him and myself, loss of trust for him and myself. Hard to believe he cheated multiple times HA!

Love/validation addiction

Two months ago I would have been revolted by the truth in this article. I’d always considered my draw to “friendship” with women (and hesitation toward such with men) as a simple, innocent personality trait. This “personality trait” was pointed out by my wife, and I believed she simply couldn’t understand that aspect of who I am…it was a core part of my identity. Fast forward to Aug 2024, where the discovery of a months long emotional affair I’d been engaged in was discovered. At first I couldn’t even accept that it WAS an EA, but quickly opened my eyes. I gave full disclosure after two weeks, and forced myself through prayer and intention to hear truth in the bombardment of unpleasantries that she laid on me after. The biggest truth was that my EA was NOT based in new behavior…it was simply the “one that went too far”. I’ve been working non stop and digging out the rotten core of what led me to be so willing to betray, and realize that the grooming behavior mentioned here was ALWAYS about establishing sources of love and validation. It hardly mattered who the given woman was…if I could gain her attention by engaging in most of those grooming behaviors, she would eventually reciprocate. It all seemed innocent, but the reality is that it’s a core trait of an unsafe, undedicated, and untrustworthy partner. I’ve come to realize that addiction to love/validation IS that rotten core, and that a massive amount of recovery work is needed in order for me to expunge it from my identity.

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